CounterPoint Counter Mats

Super Duty

We have renamed our Heavy Duty and Standard Duty counter mat products. Heavy Duty is now called Super Duty and Standard Duty is now called Heavy Duty. The change was made to align the product names with the evolution of the counter mat market. Years ago, when CounterPoint® first started making counter mats, we called our premium built counter mats "Heavy Duty". As years passed and competitors entered the market, they also called their rubber backed mats "Heavy Duty". However, competitor's products do not have our exclusive Supported Adhesion Coating (SAC) and are not as durable. Several years ago we introduced our "Standard Duty" mats with a construction and price point similar to competitor's heavy duty products. To make it easier for our customers to select the correct product, we have changed our product's names to reflect their construction, durability, and market perception.

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Social Compliance Audit

Specialized Technology Resources, Inc. has ensured that the facility where CounterPoint, Visstun and DIGISPEC are produced comply with social regulations by completing a Domestic Assessment on January 26, 2010.

Click Here to see the full report.

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New Box Label Feature (March 10th, 2010)

CounterPoint® is pleased to announce a programming change to their box labels. Each box label now includes the Distributor's Name, Company Name, Phone Number, and Email Address as the reorder contact.

There have been some interesting discussions recently on blog sites about the merits of including distributor contact information on shipping boxes. We thought it was a good idea, so we reprogrammed our label printing software to pull the contact data from our order system. By using this contact data, we were able to implement the change quickly; but, it limits the information available for the label to Contact Name, Company Name, Phone number, and Email address. Other information automatically included in the new label format is your PO number, our work order number, job name, product description, box weight, pieces per box, box count, Made in the USA logo, and "Thank you for your order!".

We feel this is a positive step to help distributors capture repeat orders and we will be interested to hear how this impacts business.

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